POLICY MANUAL
It is important that you read The Oriflame Code of
Ethics (the “Code”) and the Rules of Conduct (the “Rules”) below, as they form
an integral part of the terms of the Consultant Application Form. An Oriflame
Consultant must comply with the Code and Rules and any amendments to them that
have been published in the Newsletter or otherwise communicated to the Oriflame
Consultant. Oriflame reserves the right to terminate at any time, and with
immediate effect, the membership of any Oriflame Consultant who has provided
false information on the Consultant Application Form or who is violating the
Code or the Rules. Terminated Oriflame Consultants lose all rights and
privileges that accompany the membership, including their network. The Code and the Rules are there for your
protection, to ensure that all fellow Oriflame Consultants maintain the same
high standards. In line with Oriflame ethical standards, the Oriflame
Consultants are expected to, and shall comply with any and all legal
requirements of the country where they operate their Oriflame business even if
certain obligations are not restated in the Code or the Rules.
I.
THE ORIFLAME CODE OF ETHICS
As an Oriflame
Consultant, I agree to conduct my Oriflame business according to the following
principles:
1.1.
I
will uphold and follow the Rules as laid out in this official Oriflame Policy
Manual and other Oriflame literature. I
will observe not only “the letter” but also “the spirit” of the Rules.
1.2.
My
guiding principle for doing business with anyone I meet in my capacity as an
Oriflame Consultant is to treat them as fairly as I would like to be treated
myself.
1.3.
I will present the Oriflame
products, the Oriflame earning opportunities, the related trainings and the
other opportunities and benefits offered by Oriflame to my customers and
Consultants in an honest and truthful manner. Whether verbal or in writing, I
will make only such claims related to the product, the earnings and the other
opportunities that are mentioned in the official Oriflame literature.
1.4.
I will be courteous and prompt in
servicing and taking orders from my customers, as well as in the handling of
complaints. I will follow the procedures outlined in the official Oriflame
literature for replacement of products.
1.5.
I will accept and carry out the
different prescribed responsibilities of an Oriflame Consultant (and those of a
Sponsor and Director (and above) when I progress to those levels of
responsibility) as laid out in the official Oriflame Literature.
1.6.
I will conduct myself in such a
manner as to reflect only the highest standards of integrity, honesty and
responsibility.
1.7.
I shall not in any circumstances
use the Oriflame network for marketing other products than those approved by
Oriflame. I shall respect the direct-to consumer method of distribution and
therefore not sell through any retail outlets of any nature.
1.8.
I will respect the laws and
regulations of the country where I conduct my Oriflame business and of my host
countries if building an international group.
II.
RULES OF CONDUCT
1.
DEFINITIONS
A.
“Oriflame Consultant” shall for the purpose of this
document include any Oriflame sales consultant irrespective of title and level
(including Group Managers, Directors and above).
B. “Personal
Home Page” shall refer to a
website designed, issued and hosted by Oriflame for the benefit of an Oriflame Consultant.
C. “Oriflame”
in this document refers to the local Oriflame entity with which you entered
into the Consultant Application Form, unless otherwise stated.
D.
“Line of
Sponsorship” shall include the Oriflame Consultant, his/her Sponsor, and so
forth, with the Line ending with Oriflame.
E.
“Personal
Group” shall refer to all Oriflame Consultants sponsored directly and
indirectly by an Oriflame Consultant, but shall not include the directly
sponsored 21% Consultants or their downlines.
F.
“Group”
shall refer to the entire downline, including 21%
Oriflame Consultants and their downlines.
G.
“The
Oriflame Literature” shall mean the Success Plan – Leaders Edition (containing
this Policy Manual), the Product Catalogues, Oriflame Starter Kit literature,
the Newsletter and any other information printed or published on the official
Oriflame website.
H. “Sponsor” shall mean the person introducing a new
person to Oriflame consultancy.
Words beginning with a capital letter but which are
not defined herein, shall have the same meaning as in
the previous sections of the Success Plan – Leaders Edition.
2.
MEMBERSHIP
2.1
To become
an Oriflame Consultant a candidate should as a general rule be sponsored by an
existing registered Oriflame Consultant. Under certain circumstances, Oriflame
can assign a prospective Oriflame Consultant to any network.
2.2
An
individual may only have one Oriflame membership, whether directly or
indirectly. Indirect membership is
membership through e.g. ownership of shares in a company which is registered as
an Oriflame Consultant.
2.3
Oriflame
reserves the right to refuse any application or re-application.
2.4
An
applicant must be of the age of legal capacity to be an Oriflame
Consultant. Oriflame may at its sole
discretion approve other applicants subject to the guardian(s) written consent.
2.5
Membership
may only be granted to individuals or to a limited liability company or
partnership where parties are either spouses or parent and child/children in a
by Oriflame approved transfer of business process.
A legal entity must provide the name of the person
authorised to act on its behalf, as well as any limitations
in his/her authorization. Partners are mutually
responsible and Oriflame can reclaim all dues from either or both in case of
non-payment.
2.6 An Oriflame Consultant shall
not require Consultants or prospective Consultants to assume unreasonably high
training fees and fees for promotional materials. Any fees charged to an
Oriflame Consultant shall relate directly to the value of materials, products
or services provided in return.
2.7
Oriflame observes the rules of the applicable local
legislation of the countries where it operates regarding the term during which
an
Oriflame Consultant may withdraw
from her membership and receive back from Oriflame any and all moneys paid as a
condition for the membership as well as any starter materials and products
("Cooling-Off Period").
2.8
The
Oriflame
Consultants may resign their membership at any time after the expiration of the
Cooling-off Period by giving written notice to Oriflame. In such cases Oriflame
is under no obligation to make any of the repayments mentioned in 2.7 above.
2.9
An
Oriflame Consultant’s membership will expire on the anniversary of
registration.
2.10
Membership
can be renewed by means of paying the annual subscription fee included in the
first invoice after the anniversary of registration.
2.11 Should an Oriflame Consultant’s spouse wish to become
an Oriflame Consultant, both spouses must either be sponsored jointly under the
same membership (in the form of a limited liability company or partnership) or
if separately below the wife or husband who first became an Oriflame
Consultant. If the spouse joins under a separate membership any cash award
earned by the spouse will be deducted from any higher cash award earned by the
spouse who joined first – if such cash award is a result of the termination of
membership of the spouse joining second for any reason.
2.12
Former
Oriflame Consultants (or spouses of former Oriflame Consultants) may apply for
new membership under the following conditions:
a) At least six months have elapsed since
the previous membership has been terminated by resignation (unless
otherwise agreed with Oriflame).
b) The new application must specify that
it is being made under this rule.
c) A former Oriflame Consultant may apply
immediately for becoming a Consultant again, without specifying that he/she was
a former Oriflame Consultant, if he/she has at least 12 months of inactivity
following a termination of membership when the termination is due to failure to
renew membership.
2.13
Oriflame
reserves the right to suspend an Oriflame Consultant’s membership for up to 12
months with immediate effect, pending investigation of violation of rules.
3.
MAINTAINING
LINES OF SPONSORSHIP
3.1
Oriflame Consultants are not allowed to re-register
under a different line of sponsorship. If they do, they are liable to lose
their entire network to their original Sponsor.
They are only allowed to re-register after termination, see further in
2.12.
3.2
The transfer of membership from one Sponsor to another
is only possible in special cases and at the sole discretion of Oriflame.
3.3
Transfer of a Personal Group is not allowed.
3.4
Oriflame Consultants who wish to transfer their
membership may be allowed to do so, but only to their closest relatives (at the
discretion of Oriflame). A letter requesting such a transfer must be sent to
Oriflame. Oriflame Consultants who have transferred their membership under this
rule may apply for membership again if at least six months have elapsed since
their last Membership was transferred.
3.5
In case of an Oriflame Consultant’s death, the
Membership will be terminated within three months after the day of the death
provided that no application for transferring of the Membership is made by the
next of kin. Upon termination, all pending payments to the deceased Oriflame
Consultant will be made to the authorized heir/-s of the Oriflame Consultant.
Oriflame reserves the right to request documents proving the authorization of
the heir/-s as a condition of the payment.
4.
RESPONSIBILITIES
OF A CONSULTANT
4.1
Oriflame
Consultants shall not use the Oriflame network for marketing products or schemes
which are not officially approved by Oriflame.
4.2
Oriflame
Consultants shall not steal an applicant from other Oriflame Consultants, nor
interfere by soliciting Oriflame Consultants in the line of sponsorship of
another Oriflame Consultant.
4.3
The
Oriflame Consultants do not have any employment relationship with Oriflame.
When presenting the Oriflame Business Opportunity to others, the Oriflame
Consultants must clearly state the independent character of this business and
the fact that no employment with Oriflame exists.
4.4 The Oriflame Consultants have no authority to bind or
assume obligations on behalf of Oriflame. They shall indemnify Oriflame in
respect of any costs or damages arising from any noncompliance to these rules.
4.5 Oriflame does not impose any conditions for minimum
purchases, whether in quantities or in value, on its Consultants. Similarly, an
Oriflame Consultant shall not compel or
force those he/she sponsors to order through him/ her, order any minimum
quantities or maintain stock of products. All Oriflame Consultants may order
any quantities directly from Oriflame, but handling and courier fees may apply
depending on order size. It is up to the
individual Oriflame Consultant’s judgment to determine if he/she should keep
any stock.
4.6
An
Oriflame Consultant may not place orders in the name of another Oriflame
Consultant, without that Oriflame Consultant’s prior written approval.
4.7
The Oriflame
Consultants shall comply with all laws, regulations
and codes of practice applying to the operation of their membership, including
with any tax laws and regulations regarding tax registration and filing. The Oriflame Consultants shall
not engage in any activity which may bring either them or Oriflame into
disrepute.
4.8 From the beginning of the contact with a consumer,
the Oriflame Consultant shall identify her-/himself and explain the purpose of
her approaching a customer or the purpose of the occasion. The Oriflame
Consultant shall ensure full transparency of their identity as Oriflame
Consultant in any related communication, whether by email, a website, social
media page etc. Clear name and contact information as well as information that
the sender is not an Oriflame official representative must be provided. The
word “Independent” shall always be added before “Oriflame Consultant” on any
identity representation such as e-mail signatures, business cards, on website,
social media page and the like.
4.9 The information the Oriflame Consultant give to the
consumer shall be provided in a clear and comprehensible manner with due regard
to the principles of good faith in commercial transactions and the principles
governing the protection of those who are unable, pursuant to national
legislation, to give their consent, such as minors.
4.10 The OrifIame Consultant
shall not abuse the trust of individual consumers and shall respect the lack of
commercial experience of consumers and shall not exploit a consumer’s age,
illness, mental or physical infirmity, credulity, lack of understanding or lack
of language knowledge.
4.11 When a customer requests the satisfaction guarantee
to be honoured, the Consultant shall, if within the
local applicable return period, offer the customer the choice of a full refund
of the purchase price or full credit for exchange with the same or another
Oriflame product.
4.12 The Oriflame Consultant shall discontinue a
demonstration or sales presentation upon the request of the consumer and take
appropriate steps to ensure the protection of private information provided by
actual or prospective consumers. The Oriflame Consultant will make personal,
telephone or electronic contact in a reasonable manner and during reasonable
hours to avoid intrusiveness.
4.13
In
building their Personal Group, the Oriflame Consultants shall ensure that all
new Oriflame Consultants will follow the credit terms, if credit is offered.
4.14
In
becoming a Sponsor, the Oriflame Consultant shall ensure that he/she trains and
motivates her personally sponsored Oriflame Consultants.
4.15
An
Oriflame Consultant may not be involved in interviews regarding, or referring
to Oriflame with any media, whether by television, internet, radio, magazines
etc. nor utilize any advertising media (including viral advertising as SMS,
internet etc) for the purposes of marketing of her Oriflame business without Oriflame’s prior written consent.
4.16 The Oriflame Consultants shall not be involved in
social media dialogues which misrepresent or give incorrect or misleading
information about Oriflame, its products or services, or may generally lead to
loss of reputation by Oriflame, please see below the Social Media Dialogue – 10
Golden Rules.
5.
OTHER
RULES AND POLICIES
5.1.
There
are no exclusive territories or franchises
available
under the Oriflame policy. No Oriflame Consultant has the
authority
to grant, sell, assign or transfer such a territory
or
franchise. Every Oriflame Consultant is free to conduct his/her
business
in any area of the country of registration.
5.2 The Oriflame Consultant must respect that
Oriflame operates in certain markets, and not in all countries worldwide,
strictly observing its obligations re product safety, product registration,
import and other rules that may apply to trade in the respective countries.
Oriflame bears no responsibility for any damage, disputes or claims arising
from or related to cross-border trade conducted by Oriflame Consultants to
countries outside of markets where Oriflame operates. Thus Oriflame will hold
the Oriflame Consultant fully reliable for any such claims.
5.3
An
Oriflame consultant is independent of Oriflame. The only title which may be
used on business cards, other printed materials or in email communication is
“Independent (Beauty) Consultant” or “Oriflame
Independent (Beauty) Consultant” and when qualified “Independent Beauty
Manager” and “Independent Beauty Director”.
5.4 Promotional materials, Oriflame Consultant’s Personal
Home Pages and any social media applications, e.g. on Facebook,
provided by Oriflame can be used as specified without further approval. It is
understood that the Oriflame Consultants cannot register or host a website or
homepage with the domain name including the word “Oriflame”. The Oriflame
Consultants can drive traffic to official Oriflame websites, blogs walls and
the like. Oriflame reserves the right to pre-approve the material that will be
published. The policy for online presence of Oriflame consultants is further
described in the Consultant Website Policy below.
5.5
Oriflame
trademarks, logos and name are the property of Oriflame Cosmetics S.A. and may
not be used by the Oriflame Consultant, neither in printed materials nor
published on the Internet, without prior written consent from Oriflame. If such
consent is obtained, trademarks and logos must be used exactly as stated in the
Oriflame guidelines.
5.6
No Oriflame
Consultant may produce or procure from any source other than Oriflame any item
upon which the trademarks or logos are printed or displayed, unless approved by
Oriflame in writing.
5.7
All Oriflame printed material,
videos, photographs, design are protected by copyright and may not be
reproduced in whole or in part by anyone, neither in
printed materials nor published on the Internet, without prior written
approval from Oriflame. When copyrighted
material is legitimately used it is mandatory that reference to the Oriflame
copyright is made in a visible and undoubtful way.
5.8
No Oriflame Consultant shall sell to, sell in,
demonstrate, or display Oriflame products in any retail outlet, web shop,
auction platform such as Ebay or the like. No Oriflame literature may be sold or
displayed in such retail outlets. Establishments which technically are not
retail outlets, such as beauty parlours, may be used
as venues to display, but not sell the products.
5.9
The contents of the Oriflame
websites such as text, graphics, photographs, designs and programming are also
copyright protected and may not be utilised for any
commercial use without prior written approval from Oriflame.
5.10
Spamming (the abuse of electronic
messaging systems to indiscriminately send unsolicited bulk messages) is
strictly prohibited. An Oriflame Consultant
shall limit the number of promotional emails sent to end-customers so that any
individual recipient does not receive more than one message per week. These
messages cannot be sent on behalf of Oriflame and therefore full responsibility
for contents lies on the sender.
5.11
Under no circumstances is any
person authorised to repackage or in any way alter
the packaging or labelling of the products. Oriflame
products are to be sold in their original packaging only.
5.12
The
Oriflame products do not cause damage or injury if they are used for
their intended purpose and in accordance with instructions provided. Oriflame
carries product liability insurance on its products. The insurance covers
injury or damage where a faulty product is involved, but does not cover
careless or negligent application or improper use of a product.
5.13
Oriflame reserves the right to deduct, at any time, any overdue invoices
from any Performance Discount or Bonus due for payment to the Oriflame Consultant.
5.14
Oriflame has the right to change
its prices and range without prior notice.
Oriflame will not give a Performance Discount, Bonus or any other
compensation for any losses suffered due to price changes, range changes or
products being out of stock.
5.15 If requested upon termination of a Consultant’s
relationship with Oriflame, Oriflame agrees to repurchase products from the
Consultant. All of the following conditions must be met for Oriflame to grant a
refund:
- returns must be made within 12 months from
date of purchase, and
- will be refunded at 90%
of the original net price paid after deduction of any performance discount or
bonus paid to the network, and
- items returned must be
currently marketable Oriflame inventory including any Oriflame produced
promotional materials, sales aids or kits,
For the purposes of this
clause, currently marketable Oriflame inventory means any products that:
·
Have not been used, opened or tampered with in any
way; and
·
Have not passed the expiry date; and
·
Are still
marketed by Oriflame in its catalogues
5.16
If an Oriflame
Consultant in any way is involved, legally or otherwise, in any dispute or
activity that may involve or negatively affect Oriflame or its reputation, such
Oriflame Consultant must immediately inform
Oriflame.
5.17
Oriflame reserves the right to expand or revise the Oriflame Success
Plan, qualification criteria, or the Code and Rules with immediate effect.
6.
RIGHTS
AND RESPONSIBILITIES OF DIRECTORS AND ANY HIGHER LEVELS
In addition to the general rules above that apply to all Oriflame Consultants, the following rules apply
specifically to Directors and up. Violation of any of these special rules will
result in immediate loss of Directors (and above) status and any underlying
privileges - including any related remuneration - and may even result in
termination of membership.
6.1
As a Director (and above) you
must service your Personal Group Consultants during each Catalogue Period by:
a) Recruiting and
continuously developing your Personal Group.
b) Assisting, guiding
and motivating the members of the Personal Group.
c) Conducting
periodic meetings to train, motivate, set goals and to
follow up.
d) Training your down
line Oriflame Consultants to best conduct
their Oriflame business.
e) Maintaining
frequent communication, informing about meeting dates, venues, product news,
training sessions etc.
f) Participating in
all seminars and meetings organized by Oriflame.
g) Enforce the Code
and the Rules and lead by example.
h) Attending business
meetings with Oriflame that you are called upon to attend by your Area Sales
Manager.
6.2
A Directors (and above) may not
represent (and/or be a member of) any other direct selling company.
6.3
If the spouse of a Director (and
any higher level) is a representative and/or a member of any other direct
selling company, the spouse is not allowed to participate in any Oriflame
meetings and events, and the spouse’s activities must be kept separate from
Oriflame. The Directors (and above) must
inform Oriflame if the spouse is a representative and/or a member of any other
direct selling company.
6.4
In case of a Director (and above’s) death, a
Membership may in certain cases and at the sole discretion of Oriflame be
inherited by the next of kin of the deceased and provided that the next of kin
can make plausible that he/she will be able to fulfill all requirements of a
Director (and higher) as listed
in 6.1 above. Written
claim for the Membership must be made within 3 months from the date of the
death. In the absence of any such
claims, the Membership will be terminated.
6.5
A Director (and above) must
follow any additional rules or instructions communicated in writing by Oriflame
from time to time.
7.
COMPLAINT HANDLING PROCEDURE
Any complaint based on breaches of the Code of Ethics or Rules of
Conduct shall be addressed to the local Oriflame sales organization and/or the
Managing Director of the Oriflame company operating in
the country in question. The complaint handling body in each Oriflame market is
lead by the Managing Director (Oriflame Code Administrator) of the local
Oriflame company.
APPENDIX – Consultant Website Policy
1. Background
This policy serves to clarify how Oriflame Consultants can shape their
presence on the Internet without interfering with Oriflame’s
brand building activities or breaching copyright related laws, rules and
agreements.
2. General
Oriflame offers its Consultants the possibility to set up Consultant
Personal Homepages (PHP) as well as various other centrally provided tools to
sell and promote the Oriflame products and business opportunity on the
Internet. These applications are today the only approved digital tools where
the Consultants can offer products for sale as well as displaying images and
logotypes for which Oriflame is the rights owner.
Consultants are also allowed to host websites on which they communicate
around Oriflame, its products and opportunity as long as it is clearly stated
that these are not official Oriflame sites. At all times it must be transparent
who is behind the site and relevant contact details must be visible. The
Consultant should communicate in her own words and may only quote Oriflame
texts by clearly referring to the source.
A Consultant may not build e-commerce sites on which Oriflame products
are sold or otherwise conduct e-commerce outside of the approved Oriflame
applications.
Consultants may not register domain names containing the word “Oriflame”. The Consultant shall not register a social media
page with name and picture that can mislead the consumer to believe that the
page is an official Oriflame page/group.:
A social media (e.g.
Face book,
VKontakte) group name and picture shall clearly state
that it is operated by an individual, e.g. “Anna’s Oriflame Team” with Anna’s own image.
A social media page, group name shall not be named e.g. “Oriflame Casablanca” with an official Oriflame image e.g.
Oriflame logo, Oriflame images.
Consultants that host websites of their own and mention that they are
part of Oriflame must make sure to clearly publish information that they are
either a) Independent Sales Consultants for Oriflame b) Independent Oriflame
Consultants, or c) Independent Oriflame Beauty Consultants (it must be locally
verified that the terms are same as in SP Leaders edition). This information
must be published clearly on the start page as well as under a disclaimer that
is visible on all pages of the website. Name and contact information should be
available on the website or in the account information for a social media page.
If a Consultant has a
private website without Oriflame affiliation this policy is of course void.
5. Content & References to Oriflame
No content is to be copied from the official Oriflame website and
published under own name. If a Consultant links official Oriflame content to
her own site from an Oriflame-owned domain this must be clearly stated.
6. Images
A Consultant may not take still or moving image material from an
official Oriflame site and publish on his or her own site. All image material
is copyright protected, and Oriflame has acquired the rights to use it. These
rights are not extended to Consultants.
·
Moving images; videos etc: May be used through sharing
function if and when available. The sharing function provides automatic
reference to the source site
·
Images of models or persons: May be used through
sharing function if and when available. The sharing function provides automatic
reference to the source site
·
Images of Oriflame products: May be used with our
without sharing function as long as the source site is mentioned in a visible
and un-doubtful way e.g. (source: www.oriflame.com
2012)
Any claims from a 3rd party that may be addressed to Oriflame
will be transferred to the Consultant.
7. The Oriflame Logo
The Oriflame logo may be used in the formats that can be found on
official Oriflame websites. The logo may not be altered or animated and can only
be used as page header or footer, as well as in email signatures in its
original format.
Oriflame encourages presence on blogs, social networking sites and
similar. Consultants are encouraged to blog and leave comments about Oriflame
products where they deem it appropriate, but must adhere to the Code of Ethics’
section 1.3 above re product claims. To as large an extent as possible we
recommend that the Consultant uses the sharing functions provided by Oriflame
in order to secure correct display and source information.
9.
Search Engine Marketing
Consultants
may conduct search engine marketing, such as Google Ad words, if the Oriflame
rules re online presence are followed. In addition;
·
The ad must clearly indicate that it was created by an
Independent Consultant,
·
The heading should not give an impression that it is
an official or in any way endorsed ad by Oriflame, and
·
It is prohibited to use “Oriflame” as a keyword
·
Please take into consideration that each buyer of e.g.
Ad words is solely responsible for any infringement against any other brand
owner
APPENDIX
– Social Media Dialogue –
10
Golden Rules
1.
Listen first, and always –
Listen to ongoing conversations. Who are the most influential contributors? How
has the conversation changed over time, if at all? Once you have an
understanding of the conversation you can add to it (where relevant)
2.
Contribute – Ensure that you
are adding value to conversations. For example, offer helpful information/
insights on Oriflame’s products/services. Make sure
that added information appears in a relevant forum, otherwise its value will be
diminished, or in worst case, considered as spam
3.
Respond – If you are
listening to conversations, you will be able to identify those that reference
Oriflame. Having identified those conversations, you now have an opportunity to
contribute. If you have listened thoughtfully, and have something positive to
share, your participation will be welcome
4.
Be transparent – Tell the
truth. Your honesty – or dishonesty – will be quickly noted online. Always
disclose your real name and that you are an independent sales consultant of
Oriflame. Be clear about your role
5.
Be deliberate, accurate and real – Reveal your identity – be yourself
6.
Respect others – Remember that
Oriflame is a global company whose employees, sales consultants and customers
reflect a diverse set of customs, values and points of view. Be yourself, but
do so respectfully. This includes not only the obvious (racism, sex, violence,
defamatory language etc.) but also proper consideration of privacy and of
topics that may be objectionable or inflammatory – such as politics and
religion
7.
Do not reveal proprietary or confidential information – Oriflame is happy for you to talk about your
Oriflame activities and have a dialogue with the community and customers.
However, for publishing of general information already available on Oriflame
sites, please make sure you cite the source (for example: “source:
www.oriflame.com
2012”). It is forbidden to publish copyrighted material and information that is
confidential or not yet publically available, such as future launches and
campaign information.
8.
Avoid arguments – If you see
misrepresentations made about Oriflame in social media channels, you may
certainly disagree. However, always do so with utmost respect and with the
facts
9.
Acknowledge and correct mistakes – If you make an error, be up front about your mistake and correct it
quickly
10.
Do not forget your primary responsibilities – You should make sure that blogging, micro-blogging,
social networks etc. do not interfere with your overall objectives or
commitments to customers